Passion Purpose Profit

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The must-have book for anyone starting a business or looking to fall in love with their business again.


It's one thing to have a business idea, or even to start a creative business. It's quite another to scale it sustainably without increasing your financial and emotional stress. For most small business owners, what starts as something exciting and energizing quickly turns into something overwhelming and energy depleting. You spend so much time in your business, it's hard to find any time to work on your business.


In this practical guide, experienced business coach and creative consultant Fiona Killackey shows you how to scale the business without scaling the stress. From validating your business idea (whatever stage in its development), mapping out your money and specifying your business goals, through to hiring staff and defining your marketing plan, Passion Purpose Profit provides you with a clear understanding of where you're going and exactly how you'll get there. Complete with step-by-step tips and templates, as well as case studies of successful creative business owners, Make it Happen will have you energized and excited about business again.


About the Author


Fiona Killackey is the founder of My Daily Business Coach, which offers online education, business coaching, creative ideation and consulting.

Fiona's work is all about helping business owners (and their teams) structure their offerings, culture, systems and marketing in a way that reduces stress while increasing profit, purpose and passion. Her clients include Audible, Australia Post, Etsy and The Design Files. Prior to starting her business, Fiona was Head of Marketing at MIMCO (Country Road Group), and before that worked as Audience Engagement Manager at Portable Studios, where she consulted to brands such as Porsche.


Between 2009 and 2013 she lived in London, leading Open University's MBA program and working at Amazon UK, where she headed up the entire Kitchen & Home category (8 million products). Fiona is a regular speaker on the subjects of small business, brand, marketing and business structure.

A word from Maggie May: We first met Fiona when she interviewed us for an essay in the beautiful 'Do You Read Me' book. (You can find it here)
I was instantly a fan and even more delighted when she started her podcast this year. I'm addicted. I listen to it whilst I wrap your orders!! Fiona is awesome. I feel like she's really genuinely invested in helping people with their businesses. Check. Her. Out. I can't recommend her highly enough. She inspires and helps me make Think Thornbury better all the time.

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