Graphic Design Speak

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In this fully revised and updated edition, author and graphic designer Tess McCabe delves into the specifics of what makes for a positive collaborative experience with a professional designer, resulting in a high-quality and cost-effective solution to your branding and design needs. Covering topics such as communication, copyright ownership, and the cost of design services, this update makes Graphic Design Speak a must-have resource for anyone in business. 

Graphic Design Speak will help fill the gaps in your knowledge and provide a grasp of some of the key technical aspects of creating usable, sustainable graphic design outcomes—whether you’re DIYing your design, working with a professional, or a combination of both.

Chapter snapshot


Basic colour terms like Pantone, CMYK, RGB and where they are used

Common file types and where you use them

How to distinguish a high-resolution image from a low-resolution one 

The standard paper and envelope sizes

Facts about fonts

Easy to comprehend definitions of common words and phrases graphic designers use.


New edition features

Beautiful, colour images that illustrate key concepts

Relevant and important information around copyright ownership between designers and clients

A checklist for clients to use when engaging a graphic designer


About the author

Tess McCabe has over 17 years experience in graphic design, marketing and communications, servicing clients across a variety of sectors. She is regularly asked to speak on the topics of graphic design, branding and small business management. She is the founder of Creative Minds, and is passionate about empowering small business owners and creative professionals of all types with information and tools for business success. 


Praise for Graphic Design Speak


“It really does cover all the basics, with friendly terminology and without unnecessary detail.” 


“It helped answer/put in perspective a number of questions around graphic design terminology and approach I was unclear about.” 


“If you are like me and know very little about the language you need to understand your graphic designer, and be able to provide them with the right files and details, than this is the guide for you!”


“If you’re not quite sure of the difference between your CMYK, dpi, a .png file and sans serif type face, then Tess McCabe is going to make you one happy camper.”